It’s no secret that losing weight is a struggle for many of us. Despite being well-informed about nutrition and healthy eating, sticking to our plans long-term remains an uphill battle. A 2021 Ipsos survey found that 43 per cent of Britons were trying to lose weight, yet the knowledge doesn’t always translate into lasting results.
Through my work as a behavioural-change scientist specialising in addiction and weight loss, I’ve seen first hand the vast gulf between knowing what to do and actually implementing it consistently over time. Food is meant to be enjoyed — it connects us, allows creativity and love to be expressed, and can be delightfully delicious. Deprivation and rigid rules often backfire. The truth is that sustainable weight management isn’t just about what you eat, but about how you think about food and, most importantly, how you think about yourself.
