Campaigns like Veganuary (an initiative that encourages people to eat a plant-based diet in January) have been hugely successful in raising awareness about the climate and the health benefits of eating this way. However, making the switch longer term is not always easy – especially when there are usually limited meat-free options in workplaces.
For our recent study, my colleagues and I worked with Derek Bell (professor of environmental politics at Newcastle University) to identify public institutions like hospitals, universities and local councils as key players in the move towards a more sustainable food system. They account for a significant amount of the food that is sold in the UK – 5-6% of all food sales or £2.4 billion annually. They can also influence our dietary choices and help shift social norms around food consumption.
