London Fashion Week kicks off this Friday and the style set is preparing to take its seats on the FROW once again. But you no longer need to be an influencer, big brand buyer or Anna Wintour to join the fashion extravaganza. Happily, the (impossibly chic) doors are open to all.
“Since its launch in 2019, we have enjoyed watching the City Wide Celebration programme grow as more stores, restaurants, bars and cultural institutions get involved, helping to bring the joy of London Fashion Week to the whole city,” says Caroline Rush, CEO of the British Fashion Council. “With over 150 brands participating this season offering bespoke menus, promotions, parties and workshops, there really is something that everyone can get involved with.”
