
If you thought the days of matching prices to get great deals were over, think again.
“Most people think price matching died years ago, but that’s wrong,” said Andrew Lokenauth, founder of Fluent in Finance. “The strategy just evolved. Best Buy remains the gold standard with their Holiday Price Match Guarantee. During my years on Wall Street, I watched retailers shift from competing on price matches to hiding them in fine print, but the smart money still uses these policies.”