There's big news for Brits with Amazon Echo devices: Alexa+ has finally made its way to the UK. If you're unfamiliar, Alexa+ is the next generation of Amazon's Alexa voice assistant. It's powered by generative AI, and should offer more natural conversations and improved control over smart home devices. It's been available stateside since March 2025, but has only just made its way across the pond.
This isn't exactly the same Alexa+ that can be found in the US, though: it's been localised for British life, and is connected to services used in the UK, as well as British news sources including the BBC and the Guardian. Oh, and it should be able to understand regional accents a little better too. Want to get access to this upgraded assistant now? Here's what you need to know...
