Liverpool residents can enjoy a beer for free this week thanks to Beartown Brewery.
The Cheshire-based brewery is running a bear hunt with the promise of a free pint at the end. A number of billboards and bus stops across the city are currently displaying the image of a hot pink bear with a QR code.
Those who scan it can receive an invitation to join Beartown Beer's founder, Joe Manning, at destination in Liverpool on July 29 where the beers will be on him. The free drink will be a pint of Inception, Beartown Brewery's new fruity IPA.