In an effort to keep Facebook relevant and continue Instagram’s losing battle against TikTok, Meta recently introduced a feature that it probably could’ve delivered years ago: Avatars.
Avatars are little customizable digital personas that you can use to add a little fun to your status updates and messages. It’s nothing new — Snapchat has had Bitmojis since 2016, and Apple cloned that with Memoji in 2018 — but it’s an interesting addition to the Meta ecosystem. Your Avatar will sync across platforms and you’ll probably be able to use it in Mark Zuckerberg’s metaverse endeavors down the road.
