Iceland is giving away 40,000 food vouchers to pensioners who may be struggling financially.
The frozen-food supermarket has been awarded £1m to offer another wave of £30 food vouchers amid the cost of living crisis. However, pensioners are encouraged to apply as soon as possible because the vouchers will be handed out on a first-come first-served basis.
The deadline for applications is September 16. The vouchers can be used on food and household items, not including alcohol and tobacco.
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They can be used across more than one transaction, so if your shop does not reach £30, you can partially spend the voucher and save the rest for another time. It works like a normal gift card - take the voucher to the till and the cashier will scan it, reports The Mirror.
This is Iceland's second round of support for struggling pensioners. The first round was launched earlier this month. All vouchers will expire at 11.59pm on December 31, 2022.
To qualify, you must be of state pension age, living independently or with a carer and relying solely on state pensions and benefits. You can get more than one voucher per household, for example, if you're in a couple.
Another criteria is that pensioners must live in one of 16 specific areas nationwide. The areas are:
- Birmingham
- Croydon
- Glamorgan
- Glasgow
- Greater Manchester
- Huddersfield
- Lambeth (London)
- Liverpool
- Newcastle
- Newport
- North Wales
- Sheffield
- Strathclyde
- Sunderland
- West Midlands
- Wirral
You can use the vouchers in 269 Iceland shops. However, this is only around a quarter of Iceland shops - you can use Iceland's store locator tool to check for your nearest participating outlet.
If you meet the criteria, you can claim the voucher by calling the Summer Cheer hotline on 0800 098 7877. The telephone line will be open from 9am to 5pm, Monday to Friday. Once you've successfully applied, your voucher will arrive by post within seven days.
Richard Walker, managing director of Iceland Foods, said: "Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need. No-one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time."
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