Snapchat users are rejoicing this week after the platform finally released a long-awaited feature: the ability to change a username. After years of battling TikTok and Instagram for social media dominance with new video tools and custom avatars, Snapchat is giving users what they’ve wanted.
The platform’s userbase has always skewed young, but it’s been out there for over a decade. Without the means to change usernames and with creating a new account being a hassle, users now in their twenties are sending snaps with usernames they created back in middle school. Previously, you could only change your Snapchat display name.
