If you're a content creator, freelancer, or small business owner with a social media presence, a link in bio site is one of the simplest ways to funnel your followers toward everything you do online. Instead of being limited to a single URL in your Instagram or TikTok profile, you get a clean, shareable landing page that houses all your important links in one place.
Squarespace's website builder has a Bio Sites tool that makes this easy to set up, for free. You don't even need a paid Squarespace subscription to use it. I've tested the process on both the web platform and the Unfold mobile app, and I was impressed by how polished the results look for something you can build in under ten minutes.
In this guide, I'll walk you through the full setup process step by step, covering both the desktop and mobile routes. I'll also answer some common questions about what you can do with a Squarespace bio site once it's live.
If you don't have a Squarespace subscription yet, consider looking into Techradar's list of Squarespace promo codes to get the best deal for the price.
Creating a link in bio site from scratch on Squarespace
1. Start by going to the Squarespace’s biosite homepage and navigate to Create a free bio site.
2. Now, create a username for your bio site. This will form your URL (bio.site/yourusername), so pick something recognizable. Squarespace will let you know right away if your desired username is available.
3. Once you've picked an available username, move ahead to sign up with Squarespace from the available options. You can use Google, Apple, or an email address to create a free account. If you already have an account with the platform, simply click on LOG IN to proceed.
4. And just like that, you've successfully joined Squarespace. It’s a pretty easy process and once done, you can start creating your bio site. For starters, navigate the available templates from the list and tap TRY THIS TEMPLATE to pick one.
5. Here, enter your site name and attach your desired picture to move ahead. A square image works best here, and you can always change it later.
6. Being a bio site, adding your socials is very crucial and that’s what you get to do in the next step. You can add various social media handles, including Instagram, LinkedIn, Facebook, Snapchat, etc. here. Once done, click on the tab present at the bottom to proceed.
7. Next, add any links you want to include on your bio site. These can point to your website, blog posts, products, a booking page, or anything else you want visitors to find easily.
8. Finally, your bio site is ready. However, you can customize it further by tapping on CONTINUE EDITING or copy its link by navigating to SHARE YOUR SITE. From the editor, you can adjust the template, swap fonts, change colors, and add more content blocks like embedded media, tip jars, or a mailing list signup.
Building a link in bio site on the Unfold app
The Unfold app by Squarespace offers a broader solution for social media posting and handling. You can edit your videos, find story ideas, pick templates, schedule social media posts, and, most importantly, create a bio site pretty easily. So, if you want to build your bio site from the comfort of your phone, here's how to do it.
1. Install the Unfold app available on both iOS and Android. Click on SIGN UP FOR FREE to create a new account if you’re a new user or LOG IN if you already have one.
2. Once done, navigate to Bio Sites tab present at the bottom right corner of the app.
3. Here, you can either edit an existing site or make a new one by clicking on Create New.
4. Now, pick a template from the available options by simply tapping on the preview.
5. Here, you can add all the details to your site. Click on the blank circle to proceed.
6. Add your profile picture, cover photo, desired name, and bio description to the dedicated boxes.
7. Once done, hit PUBLISH to confirm the additions you’ve just made to the site.
8. Finally, create a unique username for your site and click PUBLISH to make your bio site live.
9. You’ll now see a preview of your site along with more customizable options.
10. If you want to edit more, simply click on the same site, and tap the available blank spaces. Particularly, the small circles are for your socials. By tapping on a blank circle, you’ll get to choose a social media channel from a bunch of options, just like the web version.
11. Once done with your socials, head towards the blank rectangle-shaped boxes to add different content through a link.
12. After adding the link, you can further add an image as your preview and finally tap UPDATE to confirm all the changes.
13. That’s it! You’ve just created a complete bio site from your phone. From here, you can share your site through a dedicated link on various channels.
Should you use Squarespace for link in bio sites?
Squarespace’s bio site builder is a user-friendly platform that can create a brand new site from scratch in minutes. Be it the clean interface, a bunch of customizable options, or its simple yet effective mobile app, it shines in different verticals.
However, if you compare it with Canva, which also offers the same features, you’ll suddenly see a massive gap in the available options. For example, Canva has far more templates, fonts and style options available for free when compared to Squarespace. Of course, more options isn’t always a good thing, but it does open the door to a greater level of personalization.
So, if you want to quickly build a simple link in bio site without much effort, Squarespace is a solid choice. But, if you’re someone who likes to experiment with several different themes, effects, or more customization, going for an alternative like Canva could be a better option for you.
FAQs
Is Squarespace Bio Sites free?
Yes. Bio Sites are completely free to create and publish, and you don't need a paid Squarespace website subscription to use one. You just need a free Squarespace account. There is also a Bio Sites Pro tier (around $5/month or $40/year) that unlocks additional features like a mailing list, advanced analytics, and 0% transaction fees on payments received through your bio site.
How many bio sites can I create?
You can create and manage up to 10 Bio Sites from a single Squarespace account. This is useful if you're managing multiple brands, side projects, or audiences and want a separate landing page for each.
Can I use a custom domain for my bio site?
By default, your bio site lives at bio.site/yourusername. However, you can connect a custom domain through Squarespace if you'd prefer something more branded. Custom domains through Squarespace start at around $14 per year.
What can I add to my bio site besides links?
Beyond standard links, you can add social media icons, embedded content (like TikTok or Instagram posts), a mailing list signup form, a tip jar, crowdfunding goals, paywalled content, and even bookable appointments. Payments are handled through Stripe or PayPal, which you connect directly from the Bio Sites editor.
Do I need the Unfold app to create a bio site?
No. You can build a bio site entirely from the web at biosites.com or squarespace.com/marketing/biosite. The Unfold app is an alternative mobile route that also offers social media content creation tools, story templates, video editing, and Instagram scheduling. Both methods produce the same end result.
How does Squarespace Bio Sites compare to Linktree?
Both tools serve the same core purpose, but they differ in approach. Squarespace Bio Sites offers stronger design customization, built-in monetization features like paywalls and tip jars, and seamless integration with the wider Squarespace ecosystem. Linktree, on the other hand, offers more third-party integrations and some advanced features like music and video embeds on its paid plans. Squarespace Bio Sites may be the better fit if design and branding consistency are top priorities.
