Giving back was trending this holiday season to judge by the dozens of TikTok creators who went viral for donating gifts to Angel Tree, a Salvation Army program. With some videos racking up millions of views a piece, creators have taken advantage of their platforms to spread awareness for a charitable cause at a time when shopping content dominates social media.
“I feel so touched by every single video,” said Ashley Wells, who received donated gifts through a similar program at age 16. Now a 30-year-old phlebotomist, Wells told Fortune, “I’ve cried more tears in the last three days than I have in a really long time.”
