In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U.S. Military Advertising,” Jeremiah Favara, a communication scholar at Gonzaga University, examines military recruitment ads published in three commercial magazines between 1973 – when the federal government ended the military draft – and 2016. The three magazines are Sports Illustrated, Ebony and Cosmopolitan. In the following Q&A, Favara explains the rationale behind his book and discusses some of its key findings.
