When Nigel Farage kicked off the party conference season for Reform in Birmingham, he joked to party members: “It’s not all about me.”
He pointed to a line of 11 Reform UK football shirts with the names of leading party members on them, insisting “we are not a one-man band, we are a full team”. Except when it came to buying one of those shirts, the only one available was the one with Farage’s name on the back.