
Once upon a time, the Super Bowl halftime show belonged to marching bands and pageantry. But these days, it belongs to global pop stars, cinematic production and moments that ripple beyond the stadium.
Over the years, the league’s brief intermission has transformed into one of entertainment’s biggest stages, hosting era-defining performances from Prince in the rain to Rihanna’s record-setting return, Usher’s tightly choreographed showcase and Kendrick Lamar’s layered, visually driven storytelling.