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The Conversation
Sheri L. Lambert, Professor of Marketing, Temple University

How the Philadelphia Art Museum is reinventing itself for the Instagram age

Modernizing a century-old cultural brand in Philly can be risky. Rob Cusick/Philadelphia Art Museum

On Philadelphia’s famed Benjamin Franklin Parkway, where stone, symmetry and civic ambition meet, something subtle yet seismic has happened.

The city’s grandest temple to art has shed a preposition.

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