Watch special 2022 |
In August 2020, watchmaker Jaipur Watch Company launched the Jumping Hour watches. The timing — right in the middle of the first wave of Covid-19 — could have jeopardised founder Gaurav Mehta’s plans, but his company ended up selling 150 of the 200 stainless-steel wristwatches. “I was surprised,” says Mehta, 38, whose business took a couple of months to pick up after the March 2020 lockdown. “I call it a case of ‘revenge buying’ [as people were splurging when the market reopened]. We added more variants to the collection to meet the growing demand, and now only about 23 pieces are left.” Priced at ₹50,000, with a special movement feature for every time the minute hand struck 12, they are available on the brand’s website and Tata CLiQ.
