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The Independent UK
The Independent UK
National
Alyce Brown

The NFL was working to broaden its female fanbase – even before Taylor Swift

NFL Betches Instagram

The National Football League has long seen women as key in efforts to broaden the league's appeal, which quickly gained extra momentum when Taylor Swift began dating her now-fiancé, Travis Kelce.

The NFL partnered with Betches last year and finalized a partnership with The Gist, a female-fan-focused sports site, in August.

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