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How the Minions Became Hollywood's Mightiest Franchise

Chris Meledandri Minions Minion Illumination Hollywood Donna Langley Disney Walmart Pharrell Williams Florida

People dressed as the characters Bob, Otto, Stuart and Kevin pose on the 'yellow carpet' for 'Minions: The Rise of Gru', which is the highest-grossing animated movie released since the start of the pandemic. REUTERS

They are on Walmart shelves, candy wrappers and dog costumes. They are in theme parks in Florida and Southern California. They have appeared on Amazon.com Inc. delivery boxes, chickpea snack bags and Tic-Tac containers.

They have made cameos in countless Facebook memes, standing in for fans who want to express every conceivable emotion -- from back-to-school excitement to calls to indict former President Donald Trump. People have them tattooed on their bodies. Others coat themselves in yellow makeup to dress up like them.

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