Good morning, Broadsheet readers! Canada's women's soccer strikes, Rihanna plays the Super Bowl, and a startup prepares for its biggest day of the year. Have a productive Monday.
- Floral arrangements. The NFL's Super Bowl is now over—but a Super Bowl of another kind for Seema Bansal Chada, the founder of Venus et Fleur, is one day away. The 8-year-old brand sells flowers that last for up to one year, and Valentine's Day is its biggest holiday. Over 30% of the brand's expected annual revenue for 2023 will be through this week's sales.
Bansal Chadha has been preparing for this year's Valentine's since, well, last year's. A year out, she and her cofounder husband, Sunny Chadha, start planning what to offer for next year's holiday; this year they introduced chocolates. Eight months out, they begin to get the operational pieces in place with their 100 employees and 10 retail stores, plotting supply chain and fulfillment, the physical setup at the company's two warehouses, and staffing. Three weeks out is when orders start to roll in.
