EA Sports’ Fifa football videogame series is arguably the most successful sports gaming franchise of all time. Since its debut in 1993, it has sold over 260 million copies across 29 iterations. This position was reaffirmed in 2022, with its latest instalment, Fifa23, reported as the UK’s highest selling videogame at Christmas.
In Fifa games – soon to be rebranded as EA Sports FC – gamers are able to simulate playing as, and against, their idols, with state-of-the-art graphics and individual player attributes that are assigned to match the abilities of real-world players. It is, as the franchise’s website puts it, the “most true-to-life experience of the world’s game” without physically kicking a ball about.
