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Creative Bloq
Creative Bloq
Technology
Charlotte Black

How the FIFA World Cup builds the next wave of destination brands

Fifa World Cup Football
FIFA World Cup 2026 logos and typography.

When FIFA expanded the World Cup to 48 teams, most of the conversation focused on football. More teams. More matches. More stories.

But from a place branding perspective, something much bigger is happening. The tournament is becoming one of the world’s most powerful reputation-building platforms.

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