While accusations of AI use are rife in the art world, until recently, only truly egregious writing faced the same charges. Inspiring LinkedIn posts with short sentence structures and phrases like, "In today's fast-paced digital landscape," were obvious slop. But now, apparently using an em dash is unacceptable — and it's enough to get you chucked into AI jail.
This week a viral X post accused Nike of using a "GPT AI-ism" in its own post promoting tennis champion Jake Sinner. Why? Because it featured an em dash of course. Cue a disapproving chorus of digital 'Shame!' chants under the post. But while there might be tricks for working out if you're talking to an AI deepfake, spotting AI generated writing is an altogether more mystical art.
