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Fortune
Fortune
Jessica Mathews

How the demise of MoviePass’s first rendition turned into a scandal

(Credit: Pavlo Gonchar—Getty Images)

Next season’s best-selling drama film might just be about MoviePass.

The collapse of the first rendition of the movie-enthusiast subscription service—which had, during its prime, enabled some 3 million customers to see one movie a day in theaters for merely $9.95 a month—had seemed a dramatic enough tale when mounting losses ultimately spun MoviePass's parent company into bankruptcy.

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