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The Guardian - UK
The Guardian - UK
World
Michael Savage Media editor

How The Celebrity Traitors reversed TV’s most troubling trend

Traitors TikTok Phillips Digital I Guardian Design United States
An old-fashioned TV test board mocked up with Alan Carr dressed in a hooded cloak holding an oil lamp
The show’s overnight average audience stands at more than 11 million. Illustration: Guardian Design/Guardian Design / BBC

There are not many plaudits left for The Celebrity Traitors, which has delivered tension, crowd-pleasing ineptitude and the most famous fart in television history.

Yet for all the show’s achievements, one in particular – a feat that TV executives across the globe have been desperate to deliver – may stand out as the most impressive: it has got gen Z watching live TV.

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