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AVNetwork
AVNetwork
Technology
AVNetwork Staff

How the Carolina Panthers, Bank of America Stadium Bring Mixed Reality to Life

The Carolina Panthers panther projects onto the field via mixed reality. .

Virtual event production company, The Famous Group, are well-known for creating memorable virtual fan experiences. Harnessing the power of Stage Precision’s SP software, The Famous Group has stepped into a new era of virtual event control, thanks to SP’s camera calibration tools, which they recently deployed on projects at the Bank of America Stadium in Charlotte, NC.

“We’ve been working with the Carolina Panthers and Charlotte FC at the Bank of America stadium since 2022,” explained Erik Beaumont, head of mixed reality at The Famous Group. “Unlike other projects, our work with these teams is ongoing, with mixed reality being used permanently. The mixed reality Panther has become an important part of games for the Carolina Panthers, and the need to recalibrate the system before every match was becoming a challenge in terms of resources and peoplepower.”

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