The Australian Grand Prix has long been considered one of the best races on the F1 calendar for fans to attend. There’s no shortage of GA areas with a great view of the track, bathroom lines are short, the dining options are plentiful and public transport to Albert Park is incredibly well-run. But as the sport’s demographic has shifted over the past decade – viewing figures now skew younger and more female – organizers haven’t shied away from embracing new fans by tailoring the race’s offerings to them.
“Last year, 44% of all attendees were female, with a large portion in the 16-to-34 age range,” Australian Grand Prix CEO Travis Auld told Motorsport.com. This year, the roster of event partners includes Australian beauty behemoth Mecca, skincare giant La Roche-Posay, Gen Z-loved hair care business Shark Beauty, and self-tanning brand Bondi Sands. Luxury French fashion house, Louis Vuitton, is also involved as the title sponsor of the race (as part of F1’s billion-dollar global deal with LVMH).
