A pitcher of freshly brewed iced tea cooling in the refrigerator has become a familiar summer ritual for many households. That image reflects a broader shift in consumer preferences. 66% of consumers have already moved toward lower-sugar or lower-calorie options, as more people look for beverages that align with changing health and lifestyle priorities. Against that backdrop, tea is finding renewed relevance across seasons and occasions, offering consumers a customizable drink that can be prepared at home and adapted to individual tastes.
That shift creates an interesting backdrop for Tastings Tea, a Florida-based tea company founded in 2021 by Kyle Wygonski. What began as an experiment with three tea blends has gradually evolved into a business offering various blends, with a focus on whole leaf teas, approachable pricing, and a taste-first experience.
