
Streetwear isn’t what it used to be. Historically a product of hip-hop and skater culture from the ‘80s, ‘90s, and early 2000s, the fashion subculture created a community that welcomed everyone, regardless of social or financial status.
But as brands like Supreme have become mainstream, the streetwear industry is now valued at about $185 billion — and suddenly everyone’s eyes are on it, from high fashion labels like Gucci and Prada to auction houses such as Sotheby’s and Christie’s.