I was one of the millions of people who lost someone to the COVID-19 pandemic. Despite the nonstop news about the “new normal,” my grief felt invisible. I took shallow solace in my phone and turned to social media to numb me from the reality that I now lived in: a world without my dad.
One day, while mindlessly scrolling, I came across the r/Squishmallow subreddit, where a girl had posted her collection of more than 100 round plush toys. They were called Squishmallows – round stuffed animals invented in 2017 that have become one of the most popular toy lines in the world, with more than 100 million sold each year.
I was hypnotized. I expected that my dive into the Squishmallow phenomenon would be the usual two-hour rabbit hole, but spending time in that community was the first joy I’d felt in months.
