WASHINGTON _ Elizabeth Warren made a big deal of drinking a beer while live-streaming. A Kamala Harris aide shared a video of her boss desk dancing to Cardi B. Cory Booker posts Instagrams of himself taking selfies.
As the 2020 Democratic presidential primary gets underway, the current and potential White House contenders are trying to connect with supporters online, convinced it's an essential way to gain an advantage in what could be the biggest Democratic field ever.
These public, seemingly lighthearted moments reflect something going on behind the scenes, where strategists _ racing to adjust to power of social media _ are grappling with how to build a digital-first operation that can cultivate an online army. That could mean radical changes to the personnel and organization of the campaign itself _ including a fundamental rethinking of traditional roles in areas such as communications and fundraising.
