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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

It’s the Women’s Euros! How they made shirred football shirts a 2025 It buy

Football shirts aren’t flattering. They just aren’t. They’re cool — that’s for sure. We have three years’ worth of “blokecore” evidence to prove it, as well as a wealth of statistics. This month alone, Depop has seen a whopping 151 per cent increase in searches for football shirts as momentum builds during the Women’s Euros 2025.

But owning a football shirt has never been a straight shot to stylishness. It’s all about how you style it. Or, in this year’s case, how you customise it.

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