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Sports Illustrated
Sports Illustrated
Sport
Gilberto Manzano

How Schedule Release Day Became the NFL’s Creative Super Bowl

Albert Breer’s Three Thoughts on NFL Schedule Release

Joe Hortiz walked into one of the many lavish rooms inside the Los Angeles Chargers’ recently built state-of-the-art facility and saw a familiar face from the creative team. Hortiz, the Chargers’ GM, appeared refreshed, his energy matching a room that could be confused for a spa, with wallpaper of bright green plants with gold trimming surrounding the team’s bolt logo on the furthest end. 

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