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Fortune
Fortune
Prarthana Prakash

How Saudi Arabia plans to become a fashion haven

H.H. Princess Noura Bint Faisal Al Saud, Chief Executive Officer, Culture House In conversation with: Ellie Austin, Fortune (Credit: Stuart Isett—Fortune)

As Saudi Arabia seeks to diversify its oil-rich economy by the end of this decade through its Vision 2030 program, fashion is one of the industries tipped to help achieve that.

The industry, which currently contributes 2.5% of the Kingdom’s GDP, is set to grow further as part of the country’s Vision 2030. Trends like Saudi Arabia’s growing population of locals and expatriates, as well as more economic opportunities for its youth, could be the fuel the fashion industry needs.   

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