In the summer of 2019, operator, entrepreneur, and sales strategist Ruslan Shagiakhmetov was running Luckru, a small Russian-based customer relationship management (CRM) consulting firm. After over a year in development, the company was struggling to stand out in a saturated market, as building trust as a startup proved difficult and many potential clients dropped out before reaching the final stage of the sales pipeline.
"We had built up marketing to generate a decent flow of leads, we'd gained some expertise," Ruslan recalls. "But every lead was a battle."
