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Fortune
Fortune
Sydney Lake

How Revelry grew from selling sorority gear from the trunk of the founder’s car to building a $39 million wedding-wear empire

(Credit: Photo courtesy Revelry)
  • Revelry, a bridesmaid and groomsmen attire company, started out as a small made-to-order sorority and gameday gear company. Now, Revelry boasts more than $30 million in annual sales.

When Michelle DeLoach was finishing her communications degree at Texas State University in 2008, she didn’t see herself fitting into the corporate world. The only work experience she had was in restaurants and retail, so being her own boss, and starting her own company, seemed like the best path forward.

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