Amid family feuds, damaging headlines and questions about its future role, Britain’s royal family has spent much of the past decade managing its public image. But the importance of good royal PR dates back centuries.
Long before communications teams and media advisers became fixtures of royal life, Queen Caroline (1683-1737) attempted a remarkable piece of image management. Faced with the challenge of making a German royal dynasty seem unmistakably British, she turned to one of Britain’s most powerful national stories: the legends of King Arthur and Merlin.
