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The Conversation
The Conversation
Cathrine Jansson-Boyd, Reader in Consumer Psychology, Anglia Ruskin University

How pubs could get drinkers to swallow a peak-time price rise

Stonegate
Beer o'clock. Sergey Peterman/Shutterstock

You may be used to paying more for a plane ticket or a train journey during peak times. But now a major British hospitality company has announced a similar approach to how much it costs to drink beer.

Stonegate Group, which owns chains including the Slug & Lettuce, has announced plans to increase drinks prices by 20p when their pubs are at their busiest.

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