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Fortune
Fortune
Preston Fore

How prebiotic soda Olipop leveraged social media to grow from a $100,000 investment to a $1.85 billion brand on shelves at Walmart, Target, and Whole Foods

Social Media (Credit: Illustration by Allie Sullberg)

Soda is becoming a superfood. Next time you go down the soft drink aisle at the grocery store, you may notice a growing number of new names and designs vying for your dollars.

They aren’t just promising a refreshing satisfaction to your sweet tooth or carbonation craving—the new industry is promising a healthy alternative to the long-dominant soda companies Coca-Cola and PepsiCo. The one company now leading the charge is Olipop.

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