Princess Kate's influence over the fashion world has been well-documented, with items the royal has worn regularly selling out following her endorsement. Unsurprisingly, her hair and beauty choices have also added to the "Kate effect," causing royal fans worldwide to replicate the Princess of Wales's style. And according to one jewelry designer, Princess Kate's decision to wear the brand was transformative.
Maddy Sangster, who took over the jewelry label Heavenly London from her mom, revealed that one celebrity has made a bigger impact on the business than anyone else.
