On television, we’ve seen Baba Ramdev contort, stretch, do headstands, and walk on his hands. We’ve seen him compete in push-up contests with students, and close his eyes dramatically when shown a photograph of a Bollywood actress wearing a bikini.
And we’ve seen all this on India’s leading news channels, like India TV, Zee News, ABP, Aaj Tak, News18 India, Republic, India TV and TV9. They’re also platforms for Ramdev to dismiss allopathy and complain about “medical tourism” – not only through his statements but through a plethora of ads from his company, Patanjali Ayurved.
