Do you ever find that, however thoroughly you shampoo your hair, it still doesn’t feel clean? Even the best shampoos have their limits, no matter how often you wash your hair. The average shampoo is formulated to cut through a cocktail of pollution particles, daily grime and grease. But it’s not necessarily tough enough to also remove product buildup and hard water particles that accumulate on your hair over time.
This is where clarifying shampoo comes in. “A clarifying shampoo is designed to give the hair and scalp a deep clean,” explains Cos Sakkas, Global Creative Director at Toni & Guy. “Unlike everyday shampoos, which focus on gentle maintenance, a clarifying shampoo removes stubborn build-up that can cling to the hair over time, such as styling products, dry shampoo residue, excess oil, pollution, and hard-water minerals.”
