Premier League newcomers Nottingham Forest have stunned the footballing world with a flood of signings in the transfer window, indicating the spending power that the club has.
The Reds triumphed in the play-offs last season, in a match dubbed the most lucrative in football, opening the door to all the glory and riches the Premier League has to offer.
But while promotion is said to lead to an increase in revenue of at least £135m over the next three seasons, that is a drop in the ocean compared to the wealth of many of the owners of top-flight teams. Amid a number of high-profile takeovers in recent times, there are some eye-watering figures.