Nollywood, Nigeria’s prolific video-film industry, has been popular in Kenya since it was introduced to east Africa at around the turn of the century.
These low-budget, high-output films and TV series immediately struck a chord with ordinary people in lower income brackets. Although new Nollywood productions can be slick, high budget affairs, the bulk are not about high production values. They’re about real-life stories and social issues that are easy to relate to.
At first Nollywood films were screened in informal video-halls in poorer Kenyan communities, offering a unique going-to-the-movies experience. But in the first decade of the new millennium, TV stations began screening them. In Kenya, Nollywood was most popularly known as “Afrocinema” on TV, and it was soon a daily affair.
