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Al Jazeera
Al Jazeera
World
Femke van Zeijl

How Nigerians reinvented an Italian tinned tomato brand

[Jawahir Al-Naimi/Al Jazeera]

In a busy Lagos food market, a customer points at an enamel bowl filled with rice. “How much for a derica?” she asks.

Salesman Christopher Onyekwere scoops grains into a tin can and holds it up, listing the prices for local and imported rice.

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