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Fortune
Fortune
Lila MacLellan

Meet new Shark Tank judge Daniel Lubetzky, who built a $5 billion, self-made snack empire

(Credit: Brad Barket—Getty Images for Fast Company)

Daniel Lubetzky, the newest member of Shark Tank’s slate of regular judges, is already developing his niche. The man behind the snack company Kind gravitates to novel food-focused pitches, like one from a vegan fish startup. But on a recent episode, Lubetzky was captivated by a different type of quirky product: a transparent hummingbird feeder worn over your face, all the better to view the hovering, swift-moving birds up close. 

“When my dad passed away, all of us saw a bird outside of where he and my mom lived,” a visibly emotional Lubetzky said on the show. His father had loved hummingbirds, flying wonders of engineering, he added, before offering the contraption’s inventor $75,000 for 35% of the company. 

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