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TechRadar

Dana Carr

How new bulk send email rules inadvertently unsubscribe customers

YAHOO Gmail Google

A person on a laptop sending emails.

Near the end of the first quarter of 2023, Google and Yahoo! updated their bulk (5,000+ messages a day) email requirements with the intention of keeping inboxes safer and more spam-free.

Among the new requirements were making it easier to unsubscribe with a single mouse click and making sure their sending domains/IPs have valid forward and reverse DNS records.

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