Aditi Murarka Agrawal and Anurag Agrawal transitioned from prosperous careers in finance and e-commerce to establish Nestasia, a design-focused home and lifestyle company. Nestasia has evolved from an online startup into an omnichannel enterprise, achieving Rs 177 crore in revenue for FY26 and holding significant aspirations for continued expansion. In this conversation with The Economic Times, co-founder Aditi Murarka Agrawal talks about the entrepreneurial leap, the company’s growth drivers, differentiation in a crowded market, the evolving online-offline mix, and the journey toward building a profitable, IPO-ready consumer brand. Edited excerpts.
The Economic Times (ET): Both of you had successful corporate careers in finance and e-commerce. What was the defining moment that convinced you to leave those careers behind and start Nestasia? How did you fund the business initially, and how much did you invest?
