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Sports Illustrated

Sport

Nate Cunningham

How Much Money Do NFL Owners Make for Winning the Super Bowl?

NFL Super Bowl NIke

NFL owners—like Robert Kraft—reap the financial rewards of winning the Super Bowl. | Mark J. Rebilas-Imagn Images

Capturing the Lombardi Trophy is the pinnacle of success in the NFL. Nothing is bigger or better than the Super Bowl. It brings not only a massive piece of hardware but also substantial off-the-field rewards.

We’re talking about legacy. We’re talking about the history books. We’re talking about … money. And a lot of it.

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