Love Islanders all enter the villa in a bid to find romance – but you can't help but be aware of the potential fame and fortune that lies in wait after leaving the villa.
While they lounge by the pool and pull one another for chats, the Islanders' follower count – especially on their Instagram pages – rises up and up reaching hundreds of thousands of followers and they get the big money sponsorship deals to match.
However, the current Islanders may be in for a surprise when they get their phones back after the show – as their follower counts are noticeably smaller than contestants from previous series, including the last show in the summer.