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Sports Illustrated
Sports Illustrated
Jimmy Traina

How Much Longer Will NFL Thanksgiving Games Air on Broadcast TV?

1. Back in 2021, the NFL negotiated new media rights deals that were set to run through 2033. However, Roger Goodell told CNBC in September that the league has the option to begin renegotiating those rights deals as soon as next year. With ratings up across the board this season, it was already a lock that the NFL would jump on the opportunity to open up negotiations for new television deals. After the massive Thanksgiving ratings, you now have to expect that the NFL would consider selling those games to a streaming service.

The Packers and Lions, in the early window on Fox, drew 47.7 million viewers. Chiefs vs. Cowboys pulled in a whopping 57.2 million viewers for CBS. The Bengals-Ravens game was watched by 28.4 million people in the nightcap on NBC.

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